2. reduced communication
3. reduced spending
4. reduced interest in sales promotions
5. discontinued complaints
2. what do we do with customer zombies
On the other hand, some zombies are worth investing in order to “bring them back to life.” If the zombie customer reacts positively to a contact it may be possible to reinvigorate the relationship between the customer and the company. The challenge for every company is to assess all their customers and decide what action to take as each zombie is identified.