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Saturday, September 28, 2013

Customer Experience is important

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Greg Lederman has written a new book titled "Engaged!: Out-behave Your Competition to Create Customers for Life".  He makes the po...
1 comment:
Saturday, September 14, 2013

What makes a sticky customer?

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There has been some interesting research completed recently which needs to be reported. One of the key findings was that the most important...
Tuesday, August 20, 2013

Numbers Have Different Meanings

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Numbers carry different connotations in different parts of the world. An interesting article was written by Natalie Kelly of Smartling Corp...
Saturday, July 6, 2013

Loyalty is not black-and-white

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There have been a number of articles written regarding loyalty as if it were a black-and-white topic. The authors have made loyalty appear ...
38 comments:
Thursday, May 23, 2013

Do You Think Your Customers Don't Know You Are Watching Them?

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The book 1984 brings to mind the concern that big Brother is watching you. The Radicatti Group recently published the results of the stu...
10 comments:
Friday, May 17, 2013

What About the Customers in the Middle?

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There is a general rule in the market that customers will generally only offer feedback when they either have a really bad experience or g...
13 comments:
Saturday, May 11, 2013

Satisfaction Has a Legal Meaning

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You may not be aware that the term "satisfaction guaranteed" has a legal meaning.  The Federal trade commission’s advertising ru...
1 comment: