The Customer Institute

SPEAKER: Need a speaker for an event? Use a dynamic speaker to motivate and educate in the areas of customers, satisfaction, loyalty and/or retention.

TRAINER: Need a trainer to build skills and understanding of customers, satisfaction and loyalty? On-site training can be provided to build analytical skills and/or operational skills.

WRITER: Need an article written for an internal/external publication (to your personnel or customers)? The article can focus on any or all aspects of customers, satisfaction, retention and loyalty.

ANALYST: Got a problem understanding survey results? Finding the pearls in an overwhelming pile of numbers is not always easy or obvious. But, with a little help, the critical information can be extracted from noisy data.

AUDITOR: Not sure your survey system is working properly? A comprehensive survey audit will ensure that your survey results are valid and integrate into your marketing and service strategy and business goals.

DESIGNER: Need to create a new survey? Design a survey that is “built to last” that addresses specific needs and overall business strategy. Your survey should be able to identify the satisfiers and dissatisfiers.

CONSULTANT: Not sure if your survey integrates with your customer strategy? Have an expert look into how well the survey system supports your overall business strategy.

The solution is to contact Dr. Bill Bleuel at wbleuel@pepperdine.edu.