Wednesday, May 16, 2007

Building Loyalty

To build customer loyalty, there are six universal points.
1. Create a demanding customer
2. Find out if you are doing a good job and if there are problems, react quickly.
3. Make sure your customers know they made the right decision to do business with you.
4. Guarantee your products and/or services.
5. Recognize there may be others in the buying process that should be made to feel appreciated.
6. Do not EVER forget to say thanks!

These comments were made by Shep Hyken in an article in Business World.

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