Employee Satisfaction and Loyalty

This is a brief blog and is based on an article that appeared on the web the day after I published my blog on "Can You Demand Employee Loyalty." The article was published on the net by PR-USA.net and is titled "Top Eleven Ways to Increase Employee Satisfaction and Loyalty from Allegiance, Inc."

Here is my take-away from this article (it is a condensed version of a longer article).

The positives:
1. Provides very actionable steps to take.
2. Appears to cover all aspects of employee connection with the company.
3. Includes measurement of employee engagement (rarely done).

The negatives:
1. Still treats employees as employees (does not appear to seek building a partnership between the employee and the company)
2. Not clear if there are more than 11 ways to increase employee satisfaction and loyalty - article only mentions top 11.
3. What is be missing in this condensed version on the web is any discussion of how these 11 were identified as the TOP 11 ways. (This is probably in the white paper that gives the full story).

In order to determine if this was really a condensed version I went to the website noted in the article to read the white paper. I found no website either for Allegiance, Inc. or for the white paper. So much for providing "the rest of the story."

I am always concerned when I see a headline that says "Top (anything)." I always wonder how they know these really represent the top and if so, on what basis. I think sometimes the marketing department and/or the PR department go a little over the top.