Research into customer satisfaction is uncovering some very interesting results. A study of 116,000 mystery shopper reports in the UK, Australia and New Zealand by independent research uncovered that name badges can increase customer satisfaction by 12%. They concluded that by making sure employees are easily recognizable helps to create a warm, friendly and professional atmosphere.
The study was carried out by mystery shopping and customer experience experts Shopper Anonymous (www.shopperanonymous.co.uk). They found that when a range of businesses introduced name badges for all staff, customer satisfaction ratings rose by 12% almost overnight in comparison to those that didn't require staff to wear badges.
It appears that customers wanted staff to be wearing badges so they could distinguish between staff and other customers and said they trusted staff wearing name badges and were more likely to build up a relationship conducive to making a sales with someone who wasn't anonymous.
John Bancroft, managing director of Europe's largest name badge manufacturer thinks the choice of design is an extra opportunity to help boost your brand. "We can manufacture customer-made bespoke name badges, in line with a company's corporate identity." According to John, "it is very rare to go into a quality establishment these days and find staff are not wearing name badges. The benefits are clearly proven."
While the words of the badge manufacturer may be expected, the dramatic increase of customer satisfaction based on a study of such a large magnitude supports his notion.
The bottom line is that simple things, such as a name badge, that help make the customer shopping experience easier seems like a no-brainer.
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