1. 8 out of 10 shoppers use all different types of promotional programs by brands other than the ones they would normally purchase.
2. More than half of the different types of promotions being used in the market had been used by 9 out of 10 consumers.
3. 3 out of 10 shoppers are tempted by a free sample to swap brands. 96% of the shoppers were tempted to use a different brand by price promotion and 31% claim they are doing this often.
4. 1 out of 3 shoppers stated they often used reward or loyalty schemes for products they do not usually buy.